The Effect of Clean Beauty Cosmetics on Consumer's Engagement on Consumer Norms and Consumption Behavior

COVID-19 is emphasizing the importance of environmental consumption, and awareness clean beauty cosmetics industry increasing around world. Along with changes in consumption due to social impact, drawing attention as a trend, companies are changing from existing marketing methods that think values. In order study effect on consumers' engagement consumer norms behavior, this conducted survey adult women who had experience purchasing year December 1st 6th, 2021, total 300 questionnaires were analyzed used for study. First, result factor analysis find out engagement, norms, validity reliability behavior consumers, three factors derived: conscious participation, passion/enthusiasm, interaction, norms. Second, analyzing it can be seen higher norm. Third, consumers behavior. As impact an important improve